Communication
What channels reach our target and customers?
Is there customer value in our message?
Does the frontline understand the value we bring to our customers?
Who are our influential stakeholders?
Contacts that build your business, exponentially
Perfect communication, miscommunication, lack of communication, communication breakdown, communication faux pas – the list becomes long when describing what happens when companies send a message to stakeholders. Combined with the increase in the diversity and number of channels, reaching your intended audience can be challenging and costly. The HeimannHills Group develops targeted communication that is clear, repetitive, resonates with its target, and delivers feedback.
Working with you, we use a core approach of who, what, where, why and how in determining stakeholders. Then we develop integration efficiencies, outtake effectiveness and measurement through a strategic communication planning process. We can assist with:
- Benchmarking and organizing your current communication activities
- Aligning communication with the company’s goals and objectives
- Identifying influential stakeholders, -- customers, buyers, interest groups, internals, regulators -- and how they behave
- Establishing a brand/image with key stakeholders
- Developing dialogue channels with stakeholders
- Creating messages that are noticed and heard
- Implementing results criterion so stakeholders can be heard
- Integrating messages through advertising, public relations, events/experiences, websites, social media, sales promotions, or face-to-face interaction to capture efficiencies
Take a look at success:
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Communication is what gets the word out to the stakeholders of your company. It shouldn’t be an afterthought, it should be well-planned and dynamic. Stakeholders build your credibility and reputation in the market.
We apply the Global Standard of the Communication Profession to ensure that your message assists in building the important relationships you need to be successful. Our strategic planning process combined with credentialed expertise takes the guesswork out of communication for your company.
To learn more about communication training and professional development opportunities for you and your company, visit our Training page.